Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign.
The brand’s multimillion-dollar integrated marketing campaign will push the idea...
Coca-Cola South Pacific’s new summer marketing campaign for Glaceau Smartwater is fronted by actress Jennifer Aniston.
The campaign reflects Coca-Cola’s commitment to the premium water category, according to the company, which has invested...
Premium ice-cream and gelato manufacturer Gelista has added two new flavours to its 570ml jar range – Almond Milk and Coconut with Raspberry Swirl.
The addition of the new flavours balances and expands...
Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays.
In a first for the...
Coca-Cola South Pacific has launched Powerade’s Australian summer campaign – “Smash the Sweat”.
The strategy for the campaign involves tapping into the Australian love of sport through collectable summer sports-themed packaging, featuring imagery...
Herbal Fix’s range of six all-natural, functional beverages, are now available in all 7-Eleven stores across Australia.
The company said in a statement that it uses scientifically-formulated recipes, along with a unique blend...
Following a second group of fuel retail businesses becoming embroiled in an employment compliance scandal, the Australasian Convenience and Petroleum Marketers Association (ACAPMA) has made a commitment to ensure all member businesses...
Celebrating its fourth year, the annual Spooktober Halloween Festival kicks off on October 28 at St Kilda Town Hall in Melbourne with Wizz Fizz as the event’s presenting partner.
Running across four days,...
