Category: Convenience 360

Coca-Cola – biggest redesign in 130 years

Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history. At a media launch in Sydney yesterday, Coca-Cola’s Vice...

Sunbites launches Grainy Funbites range

Sunbites has launched Grainy Funbites, which it says are baked, not fried, and made with 65 per cent wholegrain and no artificial colours or flavours. The Sunbites brand says it is always looking...

Low-cost device keeps new year resolutions on track

The Synk Fitness Activity Tracker is available to order now from Pacific Optics. The device is an “aesthetically pleasing fashionable Bluetooth wristband that helps users count your steps during the day, track your...

Fuze Tea aligns with ‘food moments’ in new campaign

Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign. The brand’s multimillion-dollar integrated marketing campaign will push the idea...

Jen stars in summer Glaceau Smartwater campaign

Coca-Cola South Pacific’s new summer marketing campaign for Glaceau Smartwater is fronted by actress Jennifer Aniston. The campaign reflects Coca-Cola’s commitment to the premium water category, according to the company, which has invested...

Gelista launches new flavours

Premium ice-cream and gelato manufacturer Gelista has added two new flavours to its 570ml jar range – Almond Milk and Coconut with Raspberry Swirl. The addition of the new flavours balances and expands...

Sprite gets digital

Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

Powerade wants Aussies to ‘Smash the Sweat”

Coca-Cola South Pacific has launched Powerade’s Australian summer campaign – “Smash the Sweat”. The strategy for the campaign involves tapping into the Australian love of sport through collectable summer sports-themed packaging, featuring imagery...
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