Baskin-Robbins is “shaking up” dessert with the launch of its Dinner Your Dessert range. 
Inspired by the viral ‘real or fake’ social trend, the Dinner Your Dessert range delivers a “visually striking and deliciously unexpected experience”.
By taking familiar favourites like burgers, pizzas, and tacos and giving them an “ice-cold twist”, Baskin-Robbins says it’s giving customers a fresh perspective on indulgence.
The range includes:
- Loaded Scoop Burger. Two all ice cream patties, “special” fudge sauce and whipped cream on a “buttery” brioche bun.
- Choccy-Top Tacos. A soft choc taco filled with “creamy” ice cream, “crispy-crunchy” toppings and drizzled with hot fudge.
- Scoop Burger. One all ice cream patty and “special” fudge sauce on a “buttery” brioche bun.
- Choco-Loco Nachos. Choc waffle-cone chips loaded with “creamy” ice cream then stacked with “tasty” toppings and hot fudge sauce.
- Polar Pizza. A double fudge-brownie pizza crust layered with ice cream, choc fudge and seasoned with sweet toppings – served whole or by the slice.
- Thickshake & Fizzy Float. Two “creamy” scoops of ice cream blended with fresh milk, or one scoop blended with your choice of “fizzy and refreshing” soft drink.
- Dough-Nugs. Bite-sized doughnut-inspired nuggets, “perfect” for dipping.
“We had a lot of fun developing this range, which is all about giving customers a new and exciting taste experience, and embracing life lived less ordinary,” says Baskin-Robbins General Manager Julian Casa.
“We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that”.
The Dinner Your Dessert range will be available at Baskin Robbins stores for a limited time only.
