Cheese brand Babybel is set to bring a burst of “fun, flavour and family‑friendly energy” to Sydney’s Manly Wharf this weekend with a summer activation designed to inspire healthy, delicious snack moments as families gear up for the back‑to‑school season.
Between 11am–3pm on 30-31 January, visitors to Manly Wharf will be able to enjoy free product samples, try their luck in a ‘spin‑and‑win’ zone for Babybel merchandise, and snap photos in front of a custom Babybel mural or via a roaming photobooth.
Adding to the excitement, the much‑loved Babybel mascot will make special appearances throughout the activation, delighting younger fans and creating playful photo moments.
Holly Bowler, Assistant Brand Manager for Babybel ANZ says the activation is designed to meet families where they naturally gather in summer.
“Summer is when families are out and about, enjoying time together,” she said. “Manly Wharf provides the perfect environment to introduce Mini Rolls as an easy, healthy, practical and fun lunchbox snack that fits effortlessly into everyday family life.”
The Manly Wharf event will also act as the launchpad for a multi‑week national marketing campaign, designed to drive awareness and momentum over the key back‑to‑school period. Through an integrated mix of experiential sampling, social engagement and national advertising, Babybel aims to build trial and cement Mini Rolls as a go‑to lunchbox staple for Australian families.
Created for the brand’s littlest cheese lovers, Mini Rolls offer the classic Babybel taste in a playful spiral format – perfect for adding excitement to lunchboxes and snack time as the new school year begins.
