PopBox has launched a limited-edition range of popcorn inspired by the film, Wicked.
The new flavours include Mega Butter, Butter, Sweet & Salty, and Caramel Crunch, and are available to purchase from retailers for RRP $4.
To mark the digital at-home release of Wicked: For Good, PopBox has teamed up with Universal Pictures Home Entertainment to offer consumers the chance to win replica props from the film, available through Coles, Woolworths and participating retailers:
- Woolworths exclusive – win The Grimmerie. Buy any PopBox product at Woolworths and enter for the chance to win The Grimmerie, a replica prop from the set of Wicked: For Good, valued at $8500. The winner will also take home a year’s supply of PopBox (102 units valued at $408).
- Coles exclusive – win Glinda the Good Witch’s Wand. Purchase PopBox at Coles and enter to win Glinda’s Wand, a replica prop from the film, valued at $6500. The winner will also receive a year’s supply of PopBox (102 units valued at $408).
- Nationwide – win the Wickedly Good Night In Bundle. All PopBox purchasers nationwide can enter for the chance to win the “ultimate” movie-night upgrade, including an LG 4K UHD Smart Projector, LG Q Series Dolby Atmos Soundbar, Apple gift card and a year’s supply of PopBox – a total value of $3582. 20 runners up will each win a one-month supply of PopBox (10 boxes valued at $40).
“Wicked: For Good has captivated audiences across Australia, and this partnership gives us the opportunity to bring that joy (and popcorn) into the homes of PopBox fans across the country for their at-home watch parties,” says PopBox CEO Mark Adamson.
“The drama and spectacle of Wicked: For Good align perfectly with PopBox, and we’re thrilled to see this limited-edition collaboration available in retailers for Aussies to pop, share and enjoy.”
