Available now, with just 74 calories or less per 300ml glass bottle, the lower-calorie range features the classic flavour line-up of Orange, Lemon & Lime, Orange & Passionfruit, and Orange & Mango and introduces a newcomer to the range, Peach & Raspberry.
Complemented by new-look packaging the fruity sparkling mineral water range is still created with five per cent organic juice and contains no artificial colours, flavours or sweeteners.
“We’re stripping down and getting back to basics, celebrating our mineral water roots and the quality ingredients at the core of Deep Spring,” Coca-Cola Amatil General Manager Gaelle Boutellier said.
“The new formulation, specifically the calorie reduction, is an ongoing evolution for Deep Spring, a brand that has been refreshing Australians for many years.
“We’re continually looking to adapt to the changing preferences of consumers, who are looking for delicious, better-for-you beverages with full flavour and a not so sweet taste profile. It’s also part of a broader wellbeing strategy where we continually look for new and innovative ways to provide lower- and no-calorie products, in response to consumer demand for healthier beverages.”
The launch is being supported by a marketing campaign celebrating simple and natural moments of refreshment. The ‘All That’s Needed’ campaign brings to life simple and natural moments of refreshment through outdoor, mobile, digital and experiential, including a giant colour-by-numbers street-art activation.
