Red Bull is giving people the chance to join the Red Bull Holden Racing Team at the Bathurst 1000.
It’s supporting the offer with new Limited Edition Red Bull packs across all channels nationwide, launching in-store from June 3.
‘Join the Crew’
Red Bull is inviting fans to ‘Join the Crew’. All they have to do is upload a 10-second video with two to three mates, showcasing how they complete a task as a crew.
Doing so could give them the chance to win the national grand prize experience at the Bathurst 1000 – and to be “dialled in” from the garage to watch the race.
Those who buy from Caltex, a Red Bull Holden Racing Team partner, have the chance for “an exclusive experience at the Gold Coast 600”, Red Bull says.
Red Bull Holden Racing Team will choose their winning crew for the race weekends.
With multiple opportunities to submit entries and weekly merchandise packs throughout the eight-week promotion, there’ll be plenty of opportunities.
Red Bull says it will drive campaign support through social media, experiential and event marketing, influencer engagement and partnership executions.
To learn more about how to enter, head to www.redbull.com/jointhecrew.