OTR extends naming rights of Supersprint at the Bend

Convenience retailer OTR is extending its naming-rights deal with supercar event Supersprint in 2019.

After last year’s 2018 OTR Supersprint, the retailer has signed a three-year deal to continue its sponsorship.

The supercar championship event returns to Australia’s newest racetrack, The Bend Motorsport Park, from 23 to 25 August.

Global audience

Last year, 41,250 motorsport fans attended the race from all over Australia. And more than 1.25 million viewers tuned in from around the world.

Managing Director at The Bend Dr Sam Shahin said: “We had overwhelmingly positive feedback from the drivers, teams and fans who loved the facilities, track and close access to drivers and their cars in the pit area.

“The event was incredibly supported last year. We look forward to showing returning visitors the developments across the park since the last event.

“Regardless of your ticket type, fans can watch the race from different viewpoints around the whole track. This is one of the great advantages of a permanent circuit.

“Fans loved the accessibility we offer at The Bend, together with the opportunity to roam the paddock and get up close to the support category garages and pit lane garages. Every spectator can access this area for free, which is rare across the Supercars calendar.”

Community circuit

OTR CEO Warren Wilmot says the event isn’t just about excitement, but also has an important community dimension.

“OTR is thrilled to commit to a three-year partnership,” he said. “For OTR, it’s important to support the community, which we do through event partnerships and our recently launched innovative retail giving program OTRGive, which has seen us donate over $77,000 to community groups in need.”

OTR is an Australian-owned convenience retailer that with more than 145 convenience stores across SA and Victoria. OTR says its stores are open 24/7 and offer barista-made C Coffee, plus food brands such as Oporto, Subway and Krispy Kreme.

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