Totally Workwear has relaunched its brand after identifying the importance of its customer, the worker who is said to spend 30% of their week in workwear.
According to Totally Workwear, the rebrand heroes the worker in everything the brand does, including a new tagline ‘Love Your Work.
A YouGov Galaxy study finds over 50% of the working public wear a uniform, including nearly two million tradies, 1.7 million healthcare workers and nearly one million hospitality workers.
Totally Workwear’s brand positioning focuses on three sectors, trade, safety and uniform, accommodating several industries including trade, construction, healthcare, hospitality, retail and corporate.
Totally Workwear says it recognises the need for workers to have durable, stylish and comfortable uniforms, with uniforms typically having a 12-month lifecycle due to safety regulations, with high-vis being recommended to be replaced every six months.
“With Totally Workwear’s vast array of Aussie and international brands, the one-stop-shop has everything workers need to look good and feel good during 30% of their week,” says the retailer.
