The Natural Confectionery Co releases new 50% Less Sugar range

Mondelēz Australia, the parent company of Aussie brand The Natural Confectionery Co., has unveiled the new 50% Less Sugar* lollies range including Berry Wave and Tropical Blast flavours.

The brand-new Aussie made jellies deliver a delicious flavour experience with a twist, containing “50% less sugar compared to the average amount of sugar present in leading candy jelly products” backed with a 4.5 Health Star Rating and no artificial colours, flavours or sweeteners.

The Natural Confectionery 50% Less Sugar* Tropical Blast Lollies 130g – bursting with the tropical flavours of Mango, Lime, and Boysenberry, packed in exciting tropical themed shapes including a tiger, a leaf, and a lightning bolt.

The Natural Confectionery 50% Less Sugar* Berry Wave Lollies 130g berry lollies including delicious Raspberry, Blackcurrant and Mixed Berry flavoured jellies, arriving in fun shapes including the world, a wave, and a whale.

Mondelēz Senior Marketing Manager – Candy ANZ Amy Richards says: “Through the launch of the 50% Less Sugar* range, we are redefining the snacking experience, whilst also continuing our legacy of delivering better-for-you lollies. With consumers becoming more focused on health and well-being, The Natural Confectionery Co.’s new range provides a treat which meets the growing demands for reduced sugar snacking options, while still delivering the taste and flavours that Aussies expect.”

The Natural Confectionery Co. 50% Less Sugar* lollies in Berry Blast and Tropical Blast flavours is now available at Woolworths, Coles, independents, and petrol and convenience stores later for RRP $5.

*Compared to the average amount of sugar present in leading candy jelly products.

Similar Articles

Instagram

Most Popular

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.