There’s nothing quite like a brand collaboration to drive impulse sales of an already exciting category.
Back in June, Convenience World explored the world of licensing and brand collaborations in the ice cream...
Violet Crumble has launched a new flavour, Raspberry Twist.
Available in “bite-sized” cubes, the new Violet Crumble variant sees honeycomb wrapped in white chocolate, flavoured with raspberry. It follows previous “flavour twists” including...
Fashion, lifestyle and FMCG licensed brand extension agency Asembl has brought Violet Crumble and Feminaè Beverage Co together for a “truly shattering twist” on the espresso martini.
According to the brands, the...
South Australian chocolatier Menz is extending its Easter offerings with the addition of a number of new products to both the Violet Crumble and FruChocs ranges.
In 2022, Menz is “shaking things...
Confectionery is described by Ampol General Manager Merchandise Skye Jackson as a “key offering” within the P&C channel and a “high performing” category for Ampol.
“Confectionery is an exciting category that sees a...
Iconic South Australian confectionery brand Robern Menz has announced plans to rebrand as Menz Confectionery. The shortened name ‘Menz’ will appear on all packaging across the brand portfolio of FruChocs, Violet Crumble,...
Following the successful launch of Violet Crumble Milk last year, the iconic chocolate brand is back with a new flavoured milk, Violet Crumble Caramel Milk.
Research commissioned by Violet Crumble revealed “70% of Aussies...
World Chocolate Day (7 July) is right around the corner, and Violet Crumble has commissioned a new study revealing Australia’s favourite chocolate dessert.
The top winner? Lamingtons!
In fact 84% of Aussies rated this...
