Tag: study

Cartology helps marketers address post-pandemic habits

Cartology, the retail media business of Woolworths Group, has launched the ‘Cartology Customer Playbook’, promoted as a first of its kind post-pandemic guide for Australian FMCG marketers. Cartology has partnered with insights consultancy...

Using QR codes to get closer to consumers

A recent study reveals QR codes are an effective way to deeply connect brands with consumers. According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...

Businesses team up for Aussie-first recycling study

Licella will be conducting a joint feasibility study to determine the technical, economic and environmental benefits of a local advanced recycling industry. It will be in collaboration with recycler iQ Renew, Coles, polymer...

A third of Aussies ‘newly constrained’

A “rapidly growing” group of ‘newly constrained’ consumers have been identified in a recent study. According to the NielsenIQ Unlocking Consumption global survey, these newly constrained consumers are those who experienced worsening income...

Buying patterns and outlook as recovery phase begins

Over the last couple of weeks, COVID-19 restrictions have begun to loosen with the country entering its ‘recovery’ phase. This is a signal for businesses to start looking forward, and to analyse...

Perks of social start-ups

Have you ever thought about beginning your own social start-up business? Turns out, it’s a lot more beneficial than previously thought! A world-first study has found that social venture start-ups can alleviate social...

Aussies looking to save on groceries and fuel, says CBA

Australia, according to new research from Commonwealth Bank, is a nation on the hunt for a bargain. Marking the launch of Commonwealth Bank’s app-based feature for eligible customers (CommBank Rewards), the research finds...

Healthy lifestyles drive growth of ‘free-from’ foods

The main driver of growth in the free-from foods category is not specifically driven by allergies or dietary intolerances, finds a new study from The NPD Group. Instead, it is consumers who...
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