Tag: sports drink

Gatorade gets fierce

A new Strawberry flavour joins the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the Gatorade Fierce range. Gatorade’s integrated marketing campaign introduced a new ad...

Powerade Ion4 to capitalise on booming sports drinks market

Coca-Cola South Pacific says the biggest reformulation of Powerade since 2006 seeks to capitalise on the accelerated growth of the sports drinks category over the past two years. The new formula will contain...
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