Gatorade gets fierce

Gatorade-STRAWBERRY---FIERCEA new Strawberry flavour joins the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the Gatorade Fierce range.

Gatorade’s integrated marketing campaign introduced a new ad that debuted on May 1. The ad uses captivating visuals to bring the bold and intense Fierce flavours to life and features AFL stars and Gatorade ambassadors Gary Ablett and Scott Pendlebury. The ad airs nationally and is augmented by social and digital media support and a range of activations to engage consumers.

“Gatorade Fierce has been a recognised success in the US and we are excited to introduce the new Strawberry flavour into the Australian market,” PepsiCo Australia & New Zealand’s Senior Director Beverages Brad Van Dijk said.

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