Asahi Beverages has extended its partnership to supply the Melbourne & Olympic Parks precinct’s venues with some of “Victoria’s favourite drinks”.
Under a multi-year deal, guests at the precinct’s venues – Rod Laver...
Asahi Beverages has entered a new partnership with the AFL.
As part of a four-year deal, a range of beverages including Gatorade and Cool Ridge water will become the new official drinks of...
Gatorade is adding new innovations to the mix with the launch of Gatorade No Sugar.
This addition has been developed by the Gatorade Sports Science Institute. Gatorade Brand Manager, Eric Burke explains: “When...
Gatorade has launched G2, a new sports-drink formula with less than two per cent sugar.
The company says G2 has been “scientifically designed” to provide low-sugar fuel for your workout, along with electrolytes...
PepsiCo has released three new “fruity” flavours in its Mountain Dew range. The company says Mountain Dew KickStart, now available in Australia, combines the refreshing taste of Mountain Dew with five per...
Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar.
Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...
Gatorade has announced it will continue its partnership with the AFL for another three seasons and will also become the Official Hydration Partner of the NAB AFL Women’s League.
“We’ll be working closely...
A new Strawberry flavour joins the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the Gatorade Fierce range.
Gatorade’s integrated marketing campaign introduced a new ad...
