Tag: sports

Gatorade goes No Sugar

Gatorade is adding new innovations to the mix with the launch of Gatorade No Sugar. This addition has been developed by the Gatorade Sports Science Institute. Gatorade Brand Manager, Eric Burke explains: “When...

My Muscle Chef shakes it up

Australian-owned ready-made meals company, My Muscle Chef are shaking things up by expanding into the beverage space. After announcing the company had secured a $100 million investment from Quadrant Private Equity, the launch...

Australia’s first hypotonic sports beers

UpFlow Brewing Co., is changing the game when it comes to sinking beers. No longer is it just a post-game ritual, as this new range is designed to be enjoyed pre-game, as well...

Stars bring splash of colour with Zooper Dooper

Media Release 2 November, 2020 The Melbourne Stars and Zooper Dooper have joined forces again for a refreshing summer of cricket ahead. The agreement sees Zooper Dooper extend their relationship as Official Refreshment Partner...

Monster Energy’s Superfuel set to super charge

Whether it’s for a pre-workout, a mid-session sip or post-workout pick-me-up, Monster Energy’s new Superfuel sports drink will be ready. In a first for the global brand, Monster Energy is launching its sports-focused...

Cadbury inspires young women to stay in sports

Who runs the world? Girls! Even in the sports world, girls can run that too. Together with AFLW, Australian Women’s Cricket team, the NRLW and the Westfield Matilda’s, Cadbury is launching its National...
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