Tag: shopping

KitKat’s wrapped about recycling

Consumers are becoming more and more conscious of how their purchases effect the environment. Majority of Aussies (80%), show a strong desire to recycle correctly, however unfortunately, 48% are getting it wrong. KitKat is...

The power of animation within advertising

(Feature image caption: Emily Sak, Head of Data & Insights and Ben Walker, CEO supplied via Shopper Media) There are many forms of advertising, whether shoppers realise it or not. The one that best...

How free are we this festive season?

To state the obvious – 2020 is particularly unique, especially in terms of spending, socialising and restrictions. This will be no different when it comes to this holiday season. Across the board, Aussies have...

Black Friday 2020, online sales take over

As most Aussies will avoid going in store this Black Friday (27 November), it’s expected that online retail traffic will be significantly popular than usual. New research shows that just 9.5% of people...

No choice but to step up customer service game

Are Aussie shoppers becoming more savage when it comes to their in-store shopping expectations? New research from Humanforce shows that 63% of shoppers would leave a store, and find a product elsewhere, or...

Changes in online shopping behaviour

There’s no doubt that consumers shopping behaviours have changed due to the Covid-19 pandemic. However, new results show just how different consumers online shopping behaviour is. Global research from Wordstream found that the...

The conscious Aussie spender

Naturally, Australians have been tightening the purse strings due to the impact Covid-19 has had financially. Over 70% of people are more conscious of their spending now than in pre-Covid-19 times. New research commissioned...

Shoppers want the new brands on the block

Throughout lockdown, 41% of Aussie consumers chose to purchase new brands, with a whopping 85% stating they will continue to buy from those brands in the future. The research comes from Bazaarvoice Inc....
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