Tag: research

Social media’s influence on impulse buying

Social media has enticed millions of Australians to make impulse purchases which many have later regretted, according to new research by Finder. A nationally representative survey of 1054 respondents revealed two in five...

Aussies guilty about their spending

New research conducted by Finder reveals that 58% of the Australian respondents experience money guilt. Women (75%) are almost twice as likely to admit to regretful spending than men (40%). And 12% of respondents...

Aussies adjust to rising cost of living

Workers in Australia are looking for new jobs, asking for extra shifts, and switching to cheaper brands as everyday expenses eat up a bigger chunk of their paychecks, according to new research...

Cravings, not thirst, drive consumption

Craving a glass of wine or a cold beer at the end of the day may not seem unusual but people can also experience cravings for soft drinks and coffee, according to...

Experiences a must for Aussie shoppers

A new report highlights the importance of engaging shopping experiences. According to Bazaarvoice’s latest research, Australian shoppers are now looking for brands and retailers to take their e-commerce experiences to the next level...

LGBTQ+ shoppers favour passion over price

Research from NielsenIQ has revealed important differences in the way Australia’s LGBTQ+ community spend on groceries and respond to grocery brand packaging and marketing. With the research showing found that LGBTQ+ Australian households...

Why are plant-based ‘milks’ so popular?

Plant-based ‘milks’ are gaining favour among consumers looking for a dairy-free option in their coffee mugs and cereal bowls. According to the Australian Bureau of Statistics, we’re now drinking about half a...

Honesty and transparency key to consumer trust

Australian consumers are demanding honesty and transparency before trusting businesses with purchases, finds new research. According to the research by global review platform Trustpilot, half of the Australian respondents say they now consider...
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