Tag: research

Shoppers show love for real-life digital experiences

The majority of Australian shoppers want businesses to deliver digital versions of in-store experiences. The key findings are from The reinvention of the retail experience – a joint report from Salesforce and the...

Using QR codes to get closer to consumers

A recent study reveals QR codes are an effective way to deeply connect brands with consumers. According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...

Nothing off limits for Aussies shopping online

Online sales are set to boom (again) with the latest round of lockdowns. With this, 77% of Aussies have admitted to ordering some weird and wacky items via the courier. The research has come...

Consumers keep companies accountable

While consumers are aware that their behaviour can make changes, they still hold businesses accountable for a whole host of sustainability issues. Almost half (48%) of global consumers believe companies are responsible for...

Parcel collection networks offer retailers additional revenue

The boom in online shopping is providing a positive knock-on effect to an array of small bricks-and-mortar businesses across the country, finds new research commissioned by parcel collection network Hubbed. According to the...

The lasting effect of the Covid-19 pandemic

Retailers, manufacturers and their brands will find themselves fighting harder than ever to woo and win share with shoppers at shelf, according to new research. A recent survey conducted by WOM Network with...

Demand for casuals increases

Almost 70% of casual workers surveyed by Humanforce report that in 2021 their work shifts have returned to or exceeded pre-pandemic levels. Only 27% of the casual workers surveyed report they are...

Mrs Mac’s launches the Pastry Bake

Mrs Mac’s has introduced the rectangular Pastry Bake, promoted as an “all-new style of pie”. According to the brand, recent research reveals that more than 70% of Aussie respondents prefer eating a...
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