Tag: research

Five stars for SPAR

SPAR has been rated Australia’s best convenience store by consumers in a review by Canstar Blue. The retailer scored five-star reviews in all categories, namely customer service, product variety, store layout, value for...

Consumers trust retailers with their data

The majority of Australians are concerned about data privacy, but retailers are trusted more than businesses, brands and NGOs when it comes to protecting their personal data. The findings come from consumer intelligence...

Aussies set to spend over $11b on Christmas gifts

Australians are set to spend over $11 billion on Christmas presents this year, according to research from the Australian Retailers Association (ARA) in conjunction with Roy Morgan. A “significant proportion” of this sum...

Neuroscience study backs OOH effectiveness

A world-first research study by the Outdoor Media Association (OMA) reveals how people are impacted by advertising on both classic and digital out of home (OOH) signs. The neuroscience findings show that advertising...

More Aussies lean towards meat and dairy free alternatives

Meat consumption is on the decline, with only one in five Australians eating meat every day. This is according to new research by Toluna, who surveyed 1026 Australians between 27-30 July 2021. Of those...

Shoppers show love for real-life digital experiences

The majority of Australian shoppers want businesses to deliver digital versions of in-store experiences. The key findings are from The reinvention of the retail experience – a joint report from Salesforce and the...

Using QR codes to get closer to consumers

A recent study reveals QR codes are an effective way to deeply connect brands with consumers. According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...

Nothing off limits for Aussies shopping online

Online sales are set to boom (again) with the latest round of lockdowns. With this, 77% of Aussies have admitted to ordering some weird and wacky items via the courier. The research has come...
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