Tag: research

Cartology helps marketers address post-pandemic habits

Cartology, the retail media business of Woolworths Group, has launched the ‘Cartology Customer Playbook’, promoted as a first of its kind post-pandemic guide for Australian FMCG marketers. Cartology has partnered with insights consultancy...

Getting social in 2022

Hootsuite has released its sixth annual Social Trends Report, which reveals the major forces set to shape social as we know it in 2022. The survey of 18,000-plus marketers – backed by global...

Helga’s educates Aussies on soft plastics

Helga’s is encouraging Australians to make the switch to recycling soft plastics this National Recycling Week (8-14 November). Helga’s acknowledges that plastic waste is a big challenge. The brand, however, assures consumers...

Labelling confusion gets Aussies’ bins in a mess

New research from Nestlé shows that while many people (86%) are taking the time to look on pack for recycling instructions, inconsistent on-pack labels are contributing to confusion in our bins. The research...

Gen Z prioritises digital life

A new study reveals the increased importance of online experiences over in-person ones, with people basing real-life decisions on what they see online. The study, released by e-commerce platform Squarespace in partnership with...

Five stars for SPAR

SPAR has been rated Australia’s best convenience store by consumers in a review by Canstar Blue. The retailer scored five-star reviews in all categories, namely customer service, product variety, store layout, value for...

Consumers trust retailers with their data

The majority of Australians are concerned about data privacy, but retailers are trusted more than businesses, brands and NGOs when it comes to protecting their personal data. The findings come from consumer intelligence...

Aussies set to spend over $11b on Christmas gifts

Australians are set to spend over $11 billion on Christmas presents this year, according to research from the Australian Retailers Association (ARA) in conjunction with Roy Morgan. A “significant proportion” of this sum...
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