Tag: Pureprofile

Loyalty program use on the rise

Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group. 83% of respondents said they are loyal to their...

E-commerce retailers must consider both convenience and value to succeed

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023 by IAB Australia and Pureprofile. The report found that 67% of surveyed...
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