Tag: Phil Sims

Violet Crumble shakes up the espresso martini

Fashion, lifestyle and FMCG licensed brand extension agency Asembl has brought Violet Crumble and Feminaè Beverage Co together for a “truly shattering twist” on the espresso martini. According to the brands, the...

Menz extends Easter offering

South Australian chocolatier Menz is extending its Easter offerings with the addition of a number of new products to both the Violet Crumble and FruChocs ranges. In 2022, Menz is “shaking things...

Rebranded Menz Confectionery’s new mission

Iconic South Australian confectionery brand Robern Menz has announced plans to rebrand as Menz Confectionery. The shortened name ‘Menz’ will appear on all packaging across the brand portfolio of FruChocs, Violet Crumble,...

New Violet Crumble Milk launches to market

Following the successful launch of Violet Crumble Milk last year, the iconic chocolate brand is back with a new flavoured milk, Violet Crumble Caramel Milk. Research commissioned by Violet Crumble revealed “70% of Aussies...

Australians vote their favourite chocolate dessert

World Chocolate Day (7 July) is right around the corner, and Violet Crumble has commissioned a new study revealing Australia’s favourite chocolate dessert. The top winner? Lamingtons! In fact 84% of Aussies rated this...

FruChocs introduces White Choc Raspberry flavour

Robern Menz has revealed a “delightfully unexpected” new variety of Menz FruChocs, White Choc Raspberry FruChocs. Landing on South Australian shelves this month, the newest product in the FruChocs range combines “sumptuous tangy...

Bickford’s and Violet Crumble’s big collab

This isn’t a drill – Robern Menz and Bickford’s are teaming up for… yes, you guessed it, Violet Crumble flavoured milk. In August, a leaked photo revealed the Violet Crumble and Bickford’s collaboration,...

Violet Crumble turns Caramel

Aussies have voted that honeycomb and chocolate are some of the most iconic flavours of the past decade. A new study commissioned by Violet Crumble also shows that 28% of people agree that...
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