Tag: omnichannel

Consumers planning shopping trips around promotions

New research from ShopFully and Nielsen ‘Understanding the Role of Catalogues, Omni Channel Experience & Proximity Marketing in Consumer Path to Purchase’ reveals budget-conscious consumers are planning their trips online before hitting...

Cartology helps marketers address post-pandemic habits

Cartology, the retail media business of Woolworths Group, has launched the ‘Cartology Customer Playbook’, promoted as a first of its kind post-pandemic guide for Australian FMCG marketers. Cartology has partnered with insights consultancy...

Cartology partners with YouTube to connect brands with customers

Cartology, the retail media business of Woolworths Group, has partnered with YouTube to provide “a highly efficient” platform for FMCG brands to connect with customers throughout the shopper journey. “Cartology will now offer...
Advertisment

Most Popular