A world-first research study by the Outdoor Media Association (OMA) reveals how people are impacted by advertising on both classic and digital out of home (OOH) signs.
The neuroscience findings show that advertising...
The out of home industry has announced full year net media revenue results.
Released by the Outdoor Media Association (OMA), the results reveal that the industry saw a total decrease of 39.4% on...
The global out of home (OOH) industry has today launched a campaign, #OurSecondChance.
The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out...
The Out of Home (OOH) industry has united through the Outdoor Media Association (OMA) to take an active role in limiting the public’s exposure to discretionary food and drinks.
The industry is also...
