Tag: Maximus

Maximus grows zero sugar range with Grape addition

Suntory Oceania has launched Maximus Zero Sugar Grape, a “full flavoured” zero sugar hydration beverage. This is the second Maximus zero sugar offering and will join the full Maximus line-up which includes, Zero...

Maximus introduces its first sugar-free option

Maximus says it’s “revolutionising the game” with the launch of Zero, its first zero sugar option in its best-seller, Blue. According to the Frucor Suntory brand, Maximus Zero “shatters” the myth that zero...

Maximus launches inaugural Do-Cathlon

Maximus has premiered its first-ever Maximus Do-Cathlon on Foxtel. Kicking off on Fox Sports 503 last night, the Maximus Do-Cathlon is a series of everyday challenges “dialled up to the max”. Across six...

Maximus Ultra breaks ground in sports drink category

Maximus is raising the stakes in the sports category with its latest player, Maximus Ultra. Maximus Ultra is a sports drink in Australia that contains BCAAs (Branched Chained Amino-Acids) to support muscle recovery...

GAME ON with Maximus

Maximus flips the script by introducing two new sports drinks targeted at gamers. Frucor Suntory’s Maximus has created two new flavours to help gamers of all types get their GAME ON. Maximus interviewed gamers...
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