Tag: Matthew Beger

Consumers more attuned to health than ever

Shoppers are demanding healthier, yet more convenient, choices – not just for themselves, but their young ones too. According to FroPro General Manager Matthew Beger, parents are far more educated now on what...

Treats to melt shoppers’ hearts

As the weather warms and shoppers emerge from winter- and lockdown-induced hibernation, there’s no better time to review your ice cream offer. The ice cream category performed strongly in the past two years,...
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