Tag: Mark James

Winning loyalty as spending falls

With retail sales falling, Customology says a top priority for brands next financial year will be finding ways to reclaim and retain customers. According to findings from a survey of an independent panel...

Brand trust biggest problem for Aussie consumers, Customology

Customology has released ‘The Unspoken Customer’, a report that offers new insights into the psyche of silent consumers, the shoppers who do not post reviews online, provide feedback or participate in brand...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...
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