Building brand trust, creating hybrid shopping and delivering personalisation at scale are key to meeting customer expectations according to Salesforce’s State of the Connected Customer Report ANZ.
Released in partnership with the Australian...
Loyalty program Flybuys has appointed Chris Scudder as Sales Director of its data division, Unpacked by Flybuys.
With over fifteen years’ digital media and publishing experience across APAC and EMEA, Mr Scudder is...
While Covid-19 has accelerated online retail growth, consumers are eager to return to in-store shopping, finds new research commissioned by Emarsys.
The survey of more than 1500 Australian and New Zealand consumers revealed that...
The majority of Australians are concerned about data privacy, but retailers are trusted more than businesses, brands and NGOs when it comes to protecting their personal data.
The findings come from consumer intelligence...
87% of consumers favoured brands they knew during the height of the pandemic in 2020. And, as Covid-19 prevails in 2021, they tend to stay loyal to brands whose loyalty programs they...
If 2021 is the year of ‘the switch’, then it’s safe to say these shoppers ‘ain’t loyal’.
Founder and director of Fifth Dimension Lyndall Spooner, believes consumers will walk away from known brands...
What would you rather? A new car valued at almost $18,000 or your own chauffeur?
New members of BP Rewards will have the option to choose their own prizing adventure.
How? Members will be...
Flybuys is launching Unpacked by Flybuys, which will arm marketers with data, insights and measurement into their audiences to enable unrivalled ROI on their marketing spend.
Previously known as Flybuys Digital Audiences, Unpacked...
