Tag: loyalty

Loyalty program use on the rise

Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group. 83% of respondents said they are loyal to their...

Liquid Data Engage to propel retailers into a new era of decision-making

Circana™, a leading advisor on the complexity of consumer behaviour, has announced the global launch of Liquid Data Engage™. With Liquid Data Engage, Circana addresses the unique challenges faced by retailers, simplifying...

Trust and loyalty drop in 2023

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research by Qualtrics. A drop in feedback on bad experiences hasn’t...

Winning loyalty as spending falls

With retail sales falling, Customology says a top priority for brands next financial year will be finding ways to reclaim and retain customers. According to findings from a survey of an independent panel...

Flybuys appoints Chief Customer Officer

Loyalty program Flybuys has announced the appointment of Deirdre Boyle who will be joining the team as Chief Customer Officer. This position will see Ms Boyle play a pivotal role in shaping the...

Customer loyalty proves precarious

Building brand trust, creating hybrid shopping and delivering personalisation at scale are key to meeting customer expectations according to Salesforce’s State of the Connected Customer Report ANZ. Released in partnership with the Australian...

Unpacked by Flybuys welcomes new Sales Director

Loyalty program Flybuys has appointed Chris Scudder as Sales Director of its data division, Unpacked by Flybuys. With over fifteen years’ digital media and publishing experience across APAC and EMEA, Mr Scudder is...

Post-pandemic shopper prefers in-store shopping

While Covid-19 has accelerated online retail growth, consumers are eager to return to in-store shopping, finds new research commissioned by Emarsys. The survey of more than 1500 Australian and New Zealand consumers revealed that...
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