Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement.
‘True loyalty’ is defined as...
Almost 50 per cent of Australians are unwilling to share their data with retailers, according to new research, signalling a general distrust in the handling of their personal data.
Drawn from a survey...
Australian fintech Hello Clever has joined forces with Tyro Payments to “revolutionise” the country’s loyalty rewards landscape.
Launching to around 70,000 Tyro merchants, shoppers can now redeem instant cashback rewards on everyday transactions...
Loyalty programs that fail to innovate, risk becoming obsolete as consumers are likely to gravitate towards brands that offer more relevant, engaging, and convenient experiences, says Anurag Vasisth, Co-Chair and Group CEO,...
Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group.
83% of respondents said they are loyal to their...
Circana™, a leading advisor on the complexity of consumer behaviour, has announced the global launch of Liquid Data Engage™. With Liquid Data Engage, Circana addresses the unique challenges faced by retailers, simplifying...
The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research by Qualtrics.
A drop in feedback on bad experiences hasn’t...
With retail sales falling, Customology says a top priority for brands next financial year will be finding ways to reclaim and retain customers.
According to findings from a survey of an independent panel...
