Tag: Karissa fletcher

Using QR codes to get closer to consumers

A recent study reveals QR codes are an effective way to deeply connect brands with consumers. According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...

Covid-19 influences back-to-school prep

Half of Aussie shoppers intend to purchase many back-to-school necessities from their local supermarkets. “The recent Shopper Study indicates that shoppers remain financially cautious due to the economic impact of Covid-19, with 48%...
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