More

    Covid-19 influences back-to-school prep

    Half of Aussie shoppers intend to purchase many back-to-school necessities from their local supermarkets.

    “The recent Shopper Study indicates that shoppers remain financially cautious due to the economic impact of Covid-19, with 48% of shoppers nominating price as the key consideration when it comes to back-to-school purchases,” says Head of Marketing at Shopper Media, Karissa Fletcher.

    “This is followed by convenience (28%) and availability of products (23%), both of which were key purchasing drivers during the Covid-19 lockdown.”

    Local shopping centres have remained important in consumers lives throughout the pandemic, as they are important essential retail hubs.

    With the return of school, parents will begin packing school lunch boxes and more Aussies are set to pack homemade meals in lunch boxes.

    “School lunches are soon to be top of mind again, and even with the new-found love of home cooking, 35% of parents admit they will be looking for fresh inspiration and new ideas in the lead up to the return to school,” continues Ms Fletcher.

    “33% of Australian families say they work to a weekly lunchbox meal plan, while 22% have a repertoire of lunch ideas they alternate between to stave off lunch complaints from their children.”

    The most popular lunchbox staples that Aussies remain with are muesli bars, muffins or baked goods on the list for shoppers (47%), followed by homemade meals such as rice dishes and pasta (29%), sandwiches or wraps (24%) and fresh produce – fruit, salad, veg or eggs (23%) and dairy snack or yoghurts (22%).

    Snacks like dips and crackers are on the list for 17% of shoppers, followed by chips, popcorn or pretzels at 14% and sweet treats, also at 14%.

    “Covid-19 has influenced the way we shop, with Australians taking a back-to-basics and price sensitive approach, combined with convenience and ease of access,” says Ms Fletcher.

    “This means brands in our local shopping centres are presented with the opportunity to engaged with Australian families’ and stay on their shopping list throughout the school year.”

    Latest articles

    Related articles