Tag: insights

Easter shoppers hopping into spend mode

Australia’s retailers are gearing up for the first holiday season without restrictions in two years as spending is forecast to reach $8.4 billion in the lead up to Easter. National Retail Association Director...

Aussie shoppers prioritise purpose

The latest CommBank Consumer Insights Report reveals shoppers are now more conscious of purchasing from purpose-led brands than prior to the pandemic. According to the report from Commonwealth Bank, 53% of the consumers...

Cartology helps marketers address post-pandemic habits

Cartology, the retail media business of Woolworths Group, has launched the ‘Cartology Customer Playbook’, promoted as a first of its kind post-pandemic guide for Australian FMCG marketers. Cartology has partnered with insights consultancy...

Back to school for FMCG

The Australian Grocery Academy has returned in 2021, offering the next generation of FMCG leaders an opportunity to learn vital skills for the fast-moving, always changing FMCG marketplace. Redesigned to reflect today’s industry...

A fast, guaranteed delivery over same day

Online retailers can let out a tiny sigh of relief as new statistics show that majority of consumers don’t expect their parcels to be delivered the same day. Hubbed found that 48% of...

Retailers focus on sales over marketing in 2021

E-commerce has proven that it’s a huge factor for driving business, especially throughout 2020. A significant number of Aussies (84%) now shop online, with a third (33%) preferring to shop online before the...

Small businesses frustrated over loan conditions

Loan conditions are proving to be a big pain in the … world of small business. Nine out of 10 Aussie small businesses express frustration about finding and maintaining funding for their enterprises,...

The power of animation within advertising

(Feature image caption: Emily Sak, Head of Data & Insights and Ben Walker, CEO supplied via Shopper Media) There are many forms of advertising, whether shoppers realise it or not. The one that best...
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