Tag: insights

How consumers are now approaching ESG

When purchasing food, Australians are said not to be interested in abstract notions on climate and emissions. They are, instead, engaged by pragmatic, local, specific actions that food brands are taking to...

Small businesses continue to struggle

Xero has released its latest data on the health of Australia’s small business economy, covering October through to December 2023. The Xero Small Business Index (XSBI) averaged 115 points in the December quarter,...

Loyalty program use on the rise

Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group. 83% of respondents said they are loyal to their...

Why brands should be paying attention to baby boomers

Brands stand to benefit from baby boomer consumers, suggests RMIT, yet marketing tactics still seem to be targeted towards generations with less cash. According to RMIT Associate Professor of Marketing Foula Kopanidis, there are...

Aussies struggle to pay for the essentials

More than one in four surveyed Australians (27%) are doing it tougher now than ever before and are struggling to pay for the essentials. According to the research conducted by charity Good360 Australia,...

Plant-based meat continues to evolve in Australia

The volume and types of plant-based meats in Australia have changed significantly over the past three years, according to Food Frontier. “What’s clear is that a new food category has emerged from one...

25-year high in shift workers holding multiple jobs

All “major” industries in Australia experienced an unprecedented rise in the number of shift workers working multiple jobs in 2023, according to a new report from shift work management platform Deputy. A total...

Digital marketing support for small businesses

Digital marketing can be vital to the success of a small business yet one-in-three surveyed Australian businesses end up in a dispute with their provider. And almost 70% of respondents in the latest...
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