Tag: insights

Loyalty program use on the rise

Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group. 83% of respondents said they are loyal to their...

Why brands should be paying attention to baby boomers

Brands stand to benefit from baby boomer consumers, suggests RMIT, yet marketing tactics still seem to be targeted towards generations with less cash. According to RMIT Associate Professor of Marketing Foula Kopanidis, there are...

Aussies struggle to pay for the essentials

More than one in four surveyed Australians (27%) are doing it tougher now than ever before and are struggling to pay for the essentials. According to the research conducted by charity Good360 Australia,...

Plant-based meat continues to evolve in Australia

The volume and types of plant-based meats in Australia have changed significantly over the past three years, according to Food Frontier. “What’s clear is that a new food category has emerged from one...

25-year high in shift workers holding multiple jobs

All “major” industries in Australia experienced an unprecedented rise in the number of shift workers working multiple jobs in 2023, according to a new report from shift work management platform Deputy. A total...

Digital marketing support for small businesses

Digital marketing can be vital to the success of a small business yet one-in-three surveyed Australian businesses end up in a dispute with their provider. And almost 70% of respondents in the latest...

Aussies to spend $2.5b as school returns

Australia’s back to school (BTS) purchases are set to generate $2.5 billion in sales, according to research by the Australian Retailers Association (ARA) and Roy Morgan. The inaugural research reveals that approximately five...

Diet plans for Aussies in 2024

Millions of Australians are focusing on their health in 2024, according to new research by Australian comparison site Finder. A Finder survey of 1056 respondents revealed 27% of Australians – equivalent to 5.5...
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