Tag: insights

Black Friday boosts November spending

The CommBank Household Spending Insights (HSI) Index rose by 1.3% to 156.9 in November. This was led by a 5.7% jump in spending on household goods as shoppers took advantage of Black Friday...

App-based marketing key for Black Friday

Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement. ‘True loyalty’ is defined as...

How Aussies plan to shop sales

ShopFully has revealed insights into shopping behaviours ahead of the Black Friday and Cyber Monday sales. The findings, which came from surveying 836 Australian consumers last month, include: Purchase intentions:  39.35% of Australian respondents plan...

Aussies to spend $7.5b on upcoming sales

A Finder survey of 1009 respondents reveals that one in two Australians – equivalent to 10.5 million people – have shopped or plan to shop during some of the biggest sales events...

Spending on essentials slows

Australians are freeing up more of their wallet for discretionary purchases with a focus on value and convenience, according to the latest CommBank iQ ‘Cost of Living Insights’ analysis. Overall spending continues to...

Household spending declines in September

The monthly CommBank Household Spending Insights (HSI) Index declined 0.7% in September to 146.7, despite increased recreation spending around the AFL and NRL grand finals. Six of the 12 spending categories saw a decline...

Black Friday sales a winner this Christmas

Retailers are welcoming an expected $69.7 billion boost in retail sales during the six-week peak season lead up to Christmas, marking a 2.7% increase on last year’s figures. New research from Roy Morgan...

3.6 million Aussies have had their cards skimmed

Millions of Australians have had their credit or debit card number stolen, according to new research by Finder. A survey of 1049 respondents reveals 17% of Australians – equivalent to 3.6 million people...
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