Tag: HelloFresh

Youfoodz showcases new brand focus

Youfoodz has launched a new creative campaign via creative agency Connecting Plots, the first for the brand since it was acquired by HelloFresh in 2021. According to the brand, the strategy and subsequent...

HelloFresh to open new production facility

HelloFresh is opening what is claimed to be the largest Australian meal kit pick-and-pack facility in Ravenhall, Victoria. Nicknamed the Tuckerbox, the 25,500sqm production and distribution centre represents a “continued investment in HelloFresh’s...

HelloFresh brings on the baking

HelloFresh says hello to two new product offerings in May, as part of its new and improved menu. In February, the meal kit delivery service launched its Dessert portfolio. Now, the team have...

Hot spots for meal delivery services

Which areas of Australia are most likely to use meal delivery services? Research by Roy Morgan shows that Inner City Melbourne takes top spot with 40% of residents taking advantage of the...

HelloFresh donates to the OzHarvest #HereForHope campaign

Media Release 7 April, 2020 Australia’s largest meal kit provider, HelloFresh today announced a cash donation of $50,000 to OzHarvest in support of the charity’s #HereForHope campaign. The donation will help OzHarvest provide 100,000 meals...

Unlocking growth in meal kits

Meal kits are a small category with the potential to have a significant impact on the traditional and online grocery retail market, according to research from Nielsen. Meal kits contain pre-portioned ingredients and...
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