Tag: generations

Price point still leading factor for customer loyalty

Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available. This comes from Emarsys research which surveyed consumers on what influences...

All Aussie generations optimistic about COVID-19 recovery

Australians are optimistic when it comes to COVID-19 recovery, with less people saying it will have a big impact on their personal finances, and most expecting a delay in purchases until the...

Employers should tailor benefits packages to maximise employee satisfaction, says GlobalData

Media Release January 24, 2020 A recent survey has found that there are differences in the priorities of different generations when it comes to employee benefits packages, and employers should maximize packages by giving employees...
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