With retail sales falling, Customology says a top priority for brands next financial year will be finding ways to reclaim and retain customers.
According to findings from a survey of an independent panel...
Customology has released ‘The Unspoken Customer’, a report that offers new insights into the psyche of silent consumers, the shoppers who do not post reviews online, provide feedback or participate in brand...
Customer trust is important; however many customers have the mindset that they are being lied to by businesses.
In fact, 74% of customers believe that brands lie in their marketing communications.
“Brands invest so...
