Tag: consumer research

Consumer preferences in a post-pandemic world

Qualtrics is releasing research that shows what Aussie consumers expectations are when it comes to business in a post-pandemic world. “As we move forward from the pandemic, the eyes of the world are...

Shopper expectations post-Covid

Aussie consumers were able to feel rest assured throughout Covid lockdowns, with retailers implementing a range of health and safety measures. Now that the industry is beginning to see opportunities of recovery, new...

Retailers advised to make contactless moves

It may come as no surprise, that following Covid-19, 60% of Aussie shoppers are more likely to purchase and collect goods without human contact. Additionally, the research from Manhattan Associates found that only...

Driverless cars take a backseat

For most of time, driverless cars sounded like something from a futuristic film, however the future is here and most consumers aren’t so keen on the idea. Less than a fifth (17%) of...

Millennial retail market set for huge growth

Millennials’ share of the food and grocery retail market will jump to 17 per cent by 2021 from their current share of seven per cent, according to The Nielsen Millennial Report. Nielsen Director...

Targeting adventurous female consumers

Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products...
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