Tag: consumer insights

How free are we this festive season?

To state the obvious – 2020 is particularly unique, especially in terms of spending, socialising and restrictions. This will be no different when it comes to this holiday season. Across the board, Aussies have...

Black Friday 2020, online sales take over

As most Aussies will avoid going in store this Black Friday (27 November), it’s expected that online retail traffic will be significantly popular than usual. New research shows that just 9.5% of people...

No choice but to step up customer service game

Are Aussie shoppers becoming more savage when it comes to their in-store shopping expectations? New research from Humanforce shows that 63% of shoppers would leave a store, and find a product elsewhere, or...

Shoppers want the new brands on the block

Throughout lockdown, 41% of Aussie consumers chose to purchase new brands, with a whopping 85% stating they will continue to buy from those brands in the future. The research comes from Bazaarvoice Inc....

Are retailers and consumers disconnected?

Retailers and consumers may not exactly be on the same page when it comes to online shopping delivery options. At a time when eCommerce is in the spotlight and many people are turning...

Stand out consumer trends during COVID-19

While many businesses have been knocked down a little (or a lot) due to COVID-19, there are however some businesses that have been absolutely thriving. With most people in lockdown and having to...
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