Tag: consumer insights

Home improvements booming

Move over Tim Allen, Aussies are investing in their home improvements more than ever! The data from eStore Logistics shows that in January there was dramatic YoY growth for online orders of home...

Retailers focus on sales over marketing in 2021

E-commerce has proven that it’s a huge factor for driving business, especially throughout 2020. A significant number of Aussies (84%) now shop online, with a third (33%) preferring to shop online before the...

Retailers advised to make contactless moves

It may come as no surprise, that following Covid-19, 60% of Aussie shoppers are more likely to purchase and collect goods without human contact. Additionally, the research from Manhattan Associates found that only...

Aussies are rising and shining earlier!

It turns out that Aussies are starting their days earlier, with 43% of the nation admitting to having changed their morning routines. Research by Kellogg Australia reveals half of all Aussies are now...

Wholesome gifts, a hit for Christmas 2020

December 2020 proved to be filled with wholesome gift-giving. eStore Logistics noticed an increase in online orders for health and beauty products, books, CD’s and DVD’s and home renovation items. Home renovations in particular...

Best-rated pantry & fridge staples from Aussie shoppers

Comparison website, Finder reveals the brands Aussies love to eat and drink! The company worked with data, insights and consulting company Kantar to analyse the results of thousands of responses from Aussie consumers. “With...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...

Beware of holiday shopping scams

Scamwatch is warning Aussies to be careful when buying gifts this holiday season. Black Friday sales are fast approaching, therefore many consumers will be susceptible to shopping scams. Losses to online shopping scams have...
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