Tag: consumer insights

Aussies are rising and shining earlier!

It turns out that Aussies are starting their days earlier, with 43% of the nation admitting to having changed their morning routines. Research by Kellogg Australia reveals half of all Aussies are now...

Wholesome gifts, a hit for Christmas 2020

December 2020 proved to be filled with wholesome gift-giving. eStore Logistics noticed an increase in online orders for health and beauty products, books, CD’s and DVD’s and home renovation items. Home renovations in particular...

Best-rated pantry & fridge staples from Aussie shoppers

Comparison website, Finder reveals the brands Aussies love to eat and drink! The company worked with data, insights and consulting company Kantar to analyse the results of thousands of responses from Aussie consumers. “With...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...

Beware of holiday shopping scams

Scamwatch is warning Aussies to be careful when buying gifts this holiday season. Black Friday sales are fast approaching, therefore many consumers will be susceptible to shopping scams. Losses to online shopping scams have...

Black Friday sales boom for independent retailers

Black Friday sales in 2020 are expected to increase in comparison to other years. In the past, Black Friday (27 November) has been associated with larger retailers such as Amazon and JB HI-FI,...

Top shopper preferences this Black Friday & Cyber Monday

Black Friday and Cyber Monday (27 and 30 November) are set to attract healthy spending in the lead up to Christmas. However, Hubbed reveals that shopper preferences are likely to change during this...

eBay reveals top toys and trends for Christmas 2020

This may come as no surprise, but it turns out that more than half a million Aussie parents (56%) are expected to buy their children toys, that that THEY actually want to...
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