Marketers are looking to artificial intelligence (AI), especially generative AI, to meet the rising expectations of Australian and New Zealand consumers, according to Adobe research.
The global survey of 13,000 consumers and 4250...
Over the next 30 years, consumers will be embracing a diverse range of plants and foods like fungi, seaweed and insects.
The topic was discussed during the ‘What will we be eating in...
While consumers are aware that their behaviour can make changes, they still hold businesses accountable for a whole host of sustainability issues.
Almost half (48%) of global consumers believe companies are responsible for...
Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available.
This comes from Emarsys research which surveyed consumers on what influences...
As household confidence rises, consumer spending is expected to grow specifically during 2021-22.
However, it’s said that retailers will have to compete for consumers’ dollars as more opportunities for spending open up.
This is...
Aussie consumers are proving they want to support its own businesses with new information released by Roy Morgan.
The preference for Australian-made products in Australia is up from 87% in 2019, to 93%...
Qualtrics is releasing research that shows what Aussie consumers expectations are when it comes to business in a post-pandemic world.
“As we move forward from the pandemic, the eyes of the world are...
Aussie consumers were able to feel rest assured throughout Covid lockdowns, with retailers implementing a range of health and safety measures.
Now that the industry is beginning to see opportunities of recovery, new...
