Tag: consumer insights

Price point still leading factor for customer loyalty

Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available. This comes from Emarsys research which surveyed consumers on what influences...

Consumer-led economic recovery

As household confidence rises, consumer spending is expected to grow specifically during 2021-22. However, it’s said that retailers will have to compete for consumers’ dollars as more opportunities for spending open up. This is...

Consumers demanding Australian made

Aussie consumers are proving they want to support its own businesses with new information released by Roy Morgan. The preference for Australian-made products in Australia is up from 87% in 2019, to 93%...

Consumer preferences in a post-pandemic world

Qualtrics is releasing research that shows what Aussie consumers expectations are when it comes to business in a post-pandemic world. “As we move forward from the pandemic, the eyes of the world are...

Shopper expectations post-Covid

Aussie consumers were able to feel rest assured throughout Covid lockdowns, with retailers implementing a range of health and safety measures. Now that the industry is beginning to see opportunities of recovery, new...

Home improvements booming

Move over Tim Allen, Aussies are investing in their home improvements more than ever! The data from eStore Logistics shows that in January there was dramatic YoY growth for online orders of home...

Retailers focus on sales over marketing in 2021

E-commerce has proven that it’s a huge factor for driving business, especially throughout 2020. A significant number of Aussies (84%) now shop online, with a third (33%) preferring to shop online before the...

Retailers advised to make contactless moves

It may come as no surprise, that following Covid-19, 60% of Aussie shoppers are more likely to purchase and collect goods without human contact. Additionally, the research from Manhattan Associates found that only...
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