Tag: consumer insights

Trust and loyalty drop in 2023

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research by Qualtrics. A drop in feedback on bad experiences hasn’t...

How Aussies are using catalogues

Almost half of surveyed Australian shoppers (48%) have identified catalogues as their most used source of information when planning where to shop, according to new research. This is only outweighed by internet...

NielsenIQ celebrates 100 years

Consumer intelligence company NielsenIQ (NIQ) is celebrating its 100th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company says it has evolved into the world’s “leading” authority on consumer buying behaviour...

Aussies still willing to pay for sustainability amid cost-of-living crisis

Over half of the Australian shoppers recently surveyed by Monash University say sustainability is an important factor when making a retail purchase. Despite the increases to our cost of living, Monash Business School’s...

Marketers implementing AI as consumer expectations rise

Marketers are looking to artificial intelligence (AI), especially generative AI, to meet the rising expectations of Australian and New Zealand consumers, according to Adobe research. The global survey of 13,000 consumers and 4250...

What will we be eating in 2050?

Over the next 30 years, consumers will be embracing a diverse range of plants and foods like fungi, seaweed and insects. The topic was discussed during the ‘What will we be eating in...

Consumers keep companies accountable

While consumers are aware that their behaviour can make changes, they still hold businesses accountable for a whole host of sustainability issues. Almost half (48%) of global consumers believe companies are responsible for...

Price point still leading factor for customer loyalty

Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available. This comes from Emarsys research which surveyed consumers on what influences...
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