Tag: consumer insights

Millions of Aussies have festive regrets

Budgets for millions of Australians will be stretched thin this Christmas, according to new research by Finder. A survey of 1009 respondents reveals 26% of Australians – equivalent to 5.5 million people –...

App-based marketing key for Black Friday

Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement. ‘True loyalty’ is defined as...

How Aussies plan to shop sales

ShopFully has revealed insights into shopping behaviours ahead of the Black Friday and Cyber Monday sales. The findings, which came from surveying 836 Australian consumers last month, include: Purchase intentions:  39.35% of Australian respondents plan...

Aussies to spend $7.5b on upcoming sales

A Finder survey of 1009 respondents reveals that one in two Australians – equivalent to 10.5 million people – have shopped or plan to shop during some of the biggest sales events...

Spending on essentials slows

Australians are freeing up more of their wallet for discretionary purchases with a focus on value and convenience, according to the latest CommBank iQ ‘Cost of Living Insights’ analysis. Overall spending continues to...

Black Friday sales a winner this Christmas

Retailers are welcoming an expected $69.7 billion boost in retail sales during the six-week peak season lead up to Christmas, marking a 2.7% increase on last year’s figures. New research from Roy Morgan...

Aussie Apples addresses ‘snackgrets’

Aussie Apples has joined forces with Australian boxer and Olympic champion, Tina Rahimi, to tackle ‘snackgrets’. The new term coined by Aussie Apples describes the instant regret after unhealthy snacking. According to Aussie Apples’...

Kellanova takes a look at morning habits

Australians are embracing the early bird lifestyle, according to new research commissioned by Kellanova. The nationwide research finds that the majority of respondents (59%) consider themselves a ‘morning person’. As Kellogg’s “raises a bowl” to...
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