Tag: consumer insights

83% of Aussies feel undervalued by brands

Most Australian consumers aren’t feeling the love from the brands they’re loyal to, according to new research, with 83% of respondents saying they feel undervalued. The Customer Loyalty Index from SAP Emarsys, based...

Only 24% of Aussies to celebrate Valentine’s Day

Millions of Australian couples won’t be celebrating Valentine’s Day this year, according to new research. A Finder survey of 1012 respondents reveals less than one in four (24%) Australians plan to celebrate this...

How brands can connect with families in 2025

The Insights Family, the global “leader” in kids, parents and young adult market insights, has released its flagship report, ‘Future Forecast 2025’. Now in its seventh edition, the free report provides foresight on...

Millions of Aussies have festive regrets

Budgets for millions of Australians will be stretched thin this Christmas, according to new research by Finder. A survey of 1009 respondents reveals 26% of Australians – equivalent to 5.5 million people –...

App-based marketing key for Black Friday

Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement. ‘True loyalty’ is defined as...

How Aussies plan to shop sales

ShopFully has revealed insights into shopping behaviours ahead of the Black Friday and Cyber Monday sales. The findings, which came from surveying 836 Australian consumers last month, include: Purchase intentions:  39.35% of Australian respondents plan...

Aussies to spend $7.5b on upcoming sales

A Finder survey of 1009 respondents reveals that one in two Australians – equivalent to 10.5 million people – have shopped or plan to shop during some of the biggest sales events...

Spending on essentials slows

Australians are freeing up more of their wallet for discretionary purchases with a focus on value and convenience, according to the latest CommBank iQ ‘Cost of Living Insights’ analysis. Overall spending continues to...
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