Tag: consumer insights

Retailers to benefit from Halloween

One in five surveyed Australians are “getting ghoulish” this Halloween, according to the Australian Retailers Association (ARA). The ever-growing popularity of the October event is expected to be reflected in boosted retail sales...

Christmas budgets on the rise

Australians are budgeting $80 more for Christmas gifts this year and $100 more for food and drink during the festive season, according to new Pureprofile research. Total gift budgets for 2024 average $468...

Black Friday key to Aussie loyalty

Two in five (38%) surveyed Australian consumers will remain loyal to the brands they buy from during Black Friday, continuing their support beyond the typical ‘cyber month’. These insights come from new research...

Black Friday sales a winner this Christmas

Retailers are welcoming an expected $69.7 billion boost in retail sales during the six-week peak season lead up to Christmas, marking a 2.7% increase on last year’s figures. New research from Roy Morgan...

Aussie Apples addresses ‘snackgrets’

Aussie Apples has joined forces with Australian boxer and Olympic champion, Tina Rahimi, to tackle ‘snackgrets’. The new term coined by Aussie Apples describes the instant regret after unhealthy snacking. According to Aussie Apples’...

Kellanova takes a look at morning habits

Australians are embracing the early bird lifestyle, according to new research commissioned by Kellanova. The nationwide research finds that the majority of respondents (59%) consider themselves a ‘morning person’. As Kellogg’s “raises a bowl” to...

Australia’s most popular diets

‘Meat reducer’ has become the most popular dietary choice among Australians in 2024, according to new research, with 21% of respondents adopting it. This choice is driven by increasing awareness of the health...

Aussies shift loyalties in CPG brands

The majority of surveyed Australian shoppers (62%) no longer feel bounded by brand loyalty when it comes to consumer-packaged goods (CPG), according to SAP Emarsys. The research, accompanied by a new guide from...
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