Tag: campaign

New campaign shines light on ‘glorified’ sugary drinks

A counter-campaign “hijacking” sugary drinks companies’ “manipulative marketing and advertising tactics” has hit digital platforms across Australia. Delivered by the Rethink Sugary Drink alliance, the Full of Crap campaign aims to grab the attention of young...

Coca-Cola celebrates Australia’s iconic holiday destinations

Coca-Cola is putting regional Australia in the spotlight when it comes to summer holiday destinations. Its new campaign takes a look at spots such as Bunbury, Coffs Harbour, Port Macquarie and Bateman’s Bay. The...

SodaStream and Snoop Dogg celebrate the holidays

SodaStream has unveiled its 2020 holiday campaign, which focuses on ‘enjoying the small meaningful things’. It’s their biggest global campaign to date, and features hip-hop icon Snoop Dogg, who encourages people to focus...

New Sunrise launches national TVC

New Sunrise has launched a brand-new mascot to represent its ‘Enjoy Local’ promotional platform and in store branding with a new national TV commercial campaign. The new mascot, a friendly local Kookaburra,...

Coles unveils ‘Value the Australian Way’ campaign

‘Value the Australian Way’ is Coles’ latest campaign, that positions the organisation at the heart of the nation. It presents them as proudly supporting team members, community partners, suppliers and millions of everyday...

‘Just Right Fusion’ by Kellogg’s

Media Release Kellogg’s Australia launches ‘Just Right Fusion’ – the ultimate fusion of granola and cereal – via Wunderman Thompson Australia Kellogg’s Australia has launched a new campaign for its latest product innovation, ‘Just...

KitKat kicks off R U OK? Day with new social campaign

R U OK? Day is tomorrow, 10 September 2020, and in the lead up KitKat has kicked off the conversation with a social-led campaign. The campaign connects Aussie stars including Samantha Jade, Dom...

Decoding kid talk with Golden Circle

(IMAGE CAPTION: Jimmy Rees with the Golden Circle 50% Less Sugar range) Golden Circle’s latest campaign, ‘Less Sweet, Still My Sunshine’ not only involves their latest 50% Less Sugar fruit drink range launch,...
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