Tag: campaign

‘Share a Coke’ campaign returns

Coca-Cola is bringing back its ‘Share a Coke’ campaign, with personalised bottles and cans returning to stores this month. Share a Coke first launched in Australia in 2011, replacing the Coca-Cola logo with...

Fanta Lemon arrives in Australia

Fanta Lemon is coming to Australia as part of The Coca-Cola Company’s latest ‘Wanta’ campaign. The campaign, launching alongside the “highly anticipated” new flavour, encourages young Aussies to embrace life’s little indulgences. Fanta Lemon...

App to help NSW youth quit vaping

The NSW government has launched a new evidence-based app to help more young people quit vaping. The new Pave app will provide users with helpful tips, motivation, tracking tools, distractions for when cravings hit,...

StrangeLove unveils brand campaign

StrangeLove Beverage Co has launched its first mainstream above the line brand campaign via creative agency Today the Brave. Founded in 2012, StrangeLove began with a “simple, not-very-thought-out” organic ginger beer energy...

NRMA launches national fuel program

With the longest price cycles on record of seven weeks, and up to half of service stations in Australia’s largest cities charging the highest price at the top of the cycle, Australian...

New Sunrise and Sunrise Local Stores launch its biggest ever advertising campaign to support Heart of the Nation

This October, New Sunrise and Sunrise Local Stores are launching their annual Shocktober campaign in support of Heart of the Nation, a life-saving initiative dedicated to raising awareness about sudden cardiac arrest...

Lavazza unveils ‘Pleasure Makes us Human’ campaign

Lavazza has launched its new global brand platform, ‘Pleasure Makes Us Human’, championing the true essence of the human experience. “Lavazza believes a cup of coffee is one of life’s simplest pleasures, offering...

Youfoodz showcases new brand focus

Youfoodz has launched a new creative campaign via creative agency Connecting Plots, the first for the brand since it was acquired by HelloFresh in 2021. According to the brand, the strategy and subsequent...
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