Tag: branding

Bickford’s shares new look

Bickford’s has unveiled its “most significant transformation to date”, a livery update across its entire product portfolio. This refreshed, cohesive look marks the dawn of a new era, following closely on the heels...

National Pies debuts new look

Tasmanian Bakeries has introduced new branding for National Pies, with updated packaging set to be distributed nationwide in the coming months. The new look features a revamped version of the “iconic” moustache...

Pepsi celebrates brand refresh

Pepsi has marked its ‘new era’ with a partnership with emerging fashion designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the “reinvention of classic fashion items and conventions”. In partnership with...

M&M’s introduces new character

M&M’s is expanding its characters for the first time in more than a decade, with the introduction of Purple. Promoted as the first ever female peanut character, Purple is said to be “tapping...

Zip launches new look with purpose

Buy Now, Pay Later (BNPL) company, Zip Co Limited has unveiled its new ‘unified purpose’ and brand identity. Its aim is to strengthen its people-first approach to fair and transparent payment options. Zip’s renewed...

Our Revolution boosts branding with Bickford’s

Bickford’s is appointing Our Revolution as its consumer branding agency to tackle key components of its innovation growth, following a pitch process. The branding agency’s remit will span brand strategy and identity, packaging...

Arnott’s launches new corporate brand identity

Arnott’s has launched a new corporate brand identity that it says unites its family of “leading” consumer food brands. The Arnott’s Group has been introduced to employees and stakeholders, celebrating the company’s “rich...

Born Australian, world class – the return of Ampol

Media Release A Letter From Matt Halliday, Interim CEO It has been an exciting week across our organisation as we unveiled our new Ampol logo to employees, customers and partners. The new Ampol captures the...
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