Coca-Cola Australia has launched its first “futuristic flavour” co-created with human and AI, Coca-Cola Y3000 Zero Sugar.
The launch also includes a new AI-powered experience that will give fans an “unexpected and exciting”...
Maximus says it’s “revolutionising the game” with the launch of Zero, its first zero sugar option in its best-seller, Blue.
According to the Frucor Suntory brand, Maximus Zero “shatters” the myth that zero...
Frucor Suntory has announced that for the first time in 26 years, its iconic energy drink V Green is getting a taste lift. Available now in Australia, the enhanced flavour and refreshed...
New Zealand’s ‘brainfood’ drink company Ārepa has expanded into Australian petrol and convenience, launching its product into 300 BPs.
Backed by peer-reviewed scientific research, Ārepa is promoted as a natural alternative to caffeine...
To celebrate the launch of the spring season, Soul Origin will be offering free protein shakes for loyalty members from 11-17 September in all stores nationally.
Launching its first-ever protein shake with three new flavours - Vanilla, Chocolate, or...
Frucor Suntory has implemented SAP’s Business Technology Platform (BTP), said to be boosting organisational productivity and driving an increase in sales revenue.
Until recently, Frucor’s 200-plus field sales workforce was using a legacy...
New Zealand ‘brain drink’ company Ārepa has appointed Ben Matthews as the new Country Manager for Australia.
In the new role, Mr Matthews will be overseeing Ārepa’s growth in Australia as the...
Australian owned and made Straight Up Energy has launched into the energy drink category.
The new brand promises to bring some “refreshing Aussie authenticity an industry synonymous with flashy campaigns and dominated...
