Tag: beverages

Focus on digital marketing to meet ABAC standards

The Alcohol Beverages Code (ABAC) continues to see high levels of activity this quarter, however there are lower levels of breaches than earlier in the year. “2020 has set a new record for...

MTV Up! to reconnect music-lovers, fun-seekers and creatives

New energy drink MTV Up! is now available in over 1500 Dan Murphy’s and BWS stores nationwide, after signing a deal with Woolworths Group. Wrapped in what is described as a “wildly...

Sparkling new probiotic drink at Coles Express

PERKii is launching their Sparkling Probiotic Drink nationally at Coles Express. The 100% plant-based drink is blended with natural flavours, with PERKii saying that it’s point of difference is its Targeted Release Probiotics. The...

Share a Coke and end up on TV

Coca-Cola is offering the opportunity for Aussies to feel T.V. famous. This year, Coca-Cola is holding an ‘open casting’ giving anyone the chance to star in its T.V. ads. With thanks to ‘Share a...

Coca-Cola celebrates Australia’s iconic holiday destinations

Coca-Cola is putting regional Australia in the spotlight when it comes to summer holiday destinations. Its new campaign takes a look at spots such as Bunbury, Coffs Harbour, Port Macquarie and Bateman’s Bay. The...

Aussies drink over 100 million glasses of alcohol per week

Exactly how many Aussies enjoy an alcoholic beverage, and how much are they drinking? It turns out that 13.2 million Aussies (66.4% of the adult population), drink alcohol in one form or another...

Economic and social repair for drinks industry after Covid-19

One of the greatest challenges facing the drinks industry today and throughout the critical festive and summer period is how, in uncertain, fragmented times, to adapt business and operating models that support...

A Pale Ale that won’t leave you stale

Mornington Peninsula Brewery (MPB) is launching their first non-alcohol beer, Mornington Free. Recent trends show that 46% of Aussie men are consuming less alcohol, and this is observed predominantly in those over 40. 32%...
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